Personality lies at the heart of his photography. He is not interested in perfect façades, but in genuine expression. To him, authenticity is not just a buzzword, but the foundation of his work. Every shoot is based on trust, respect and time. Before the camera is used, he has a conversation with his subject. It is only when his subject feels seen and taken seriously that those natural, unadulterated and expressive portraits emerge.

His work is characterised by a calm, minimalist visual language. He often converts his photographs to black and white to emphasise expression, light and form more strongly. Colour recedes; emotion remains. Minimalist lighting, precisely placed accents and the deliberate use of shadows give his images depth and intensity.

Reinhard works with natural light, continuous light and flash. For him, light is what matters most, and he sees technology as a tool. His studio at Mostmaierhof in Hausach is a place where he can relax and unwind. This atmosphere is reflected in his photographs, which appear calm, focused and clear.

Sessions with him are not quick 'now-please-smile' appointments. He takes his time — often several hours. Many of his most impressive shots are taken during the final third of a shoot, when the subject has almost forgotten the camera's presence. He actively involves his models, gives them space to contribute their own ideas, and fosters an equal collaborative relationship. He uses retouching sparingly. Temporary skin imperfections may be removed, but permanent features are an integral part of a person's identity.

As well as freelance projects, he takes business headshots, personal branding photos and corporate portraits. His signature style is trusted by numerous regional institutions and companies. He also runs workshops, teaching technique, lighting and image composition, and always adopting the same calm and clear approach.

For Reinhard, photography is about capturing moments and preserving emotions. To him, a good portrait is more than just an image; it's a memory. When people look at a photo years later and experience those emotions again, photography has truly served its purpose.

[ Text 10Photos ]